Goodone launches new collection and high street collaborations

Sallyanne Flemons — Thu, 26 Aug 2010 14:57:39 +0000

Goodone jumper and trousers

Goodone is an award-winning fashion label that designs and produces innovative structured knitwear.

Using reclaimed fabrics, the label has made a deliberate choice to source sustainably since its inception in 2006. Its next collection is now set to debut in TopShop stores from September, coinciding with London Fashion Week.

Having exhibited at Esthetica as part of London Fashion Week for the past three seasons, Goodone has gained increasing recognition and presence within the industry, including having been handpicked by Yasmin Sewell to receive BFC sponsorship.

Yasmin chose to mentor Goodone, leading to the preparation of the A/W10 collection. This collection has now been bought outright by TopShop.

TopShop say; “As an up and coming brand they [Goodone] have successfully combined sustainability with great design. The story behind the clothes and the brand is an innovative concept and one we’re sure our customers will be interested in.”

The collection will be sold online as well as in the Oxford Circus flagship store.

The same collection was also bought by Yoox.com, an online boutique selling exclusive collections by prestigious designers, further highlighting the success of these current designs.

This A/W10 collection includes body-hugging dresses with quilted hips and shaping side panels, and a bomber in chunky Aran knit. Crocheted cutouts reveal flashes of skin, setting off the layered quilting of cropped, sports inspired hoodies.

In contrast, knitted peg trousers and a backless hoody are easy to wear while being innately contemporary. Denim-effect knits lift a monochrome palette of varying shades of black, grey, cream and taupe.

Knitted bomber

Clothes retail between £70 for cashmere mix jumpers to £225 for a statement crochet dress.

Another exciting venture surrounding the brand is collaboration with Tesco, which will see an online diffusion line available in October.

The collection will incorporate key looks from the Goodone signature style including panelled and wrap dresses, leggings and skirts. This upcycled collection will be made entirely from ends of rolls and factory waste from a green factory in Sri Lanka.

Mainstream retailers such as Topshop and Tesco are beginning to take an interest in upcycling and looking to Goodone for innovative solutions.

According to DEFRA the fashion industry produces an astounding 2 million tonnes of clothing waste per annum, with only 16% recovered and the remainder destined for landfill.

It has been estimated that if every Briton purchased one item made from recycled wool a year it would save 371 million gallons of water, 480 million tonnes of chemical dyes and 4,571 million days of an average family’s electricity needs (UK Gov).

Goodone was founded by Nin Castle, who believes that the design and quality of their garments will persuade consumers that there is a real future in upcycling.

“The team at Goodone have a design method that’s informed by the use of recycled fabrics but not restrained by it”, says founder Nin Castle. “By mixing surplus luxury fabrics and new British knits with recycled garments, we achieve freedom of design and a strong feminine look.”

Crochet body

Emma Watson’s new fairtrade collection unveiled

Sallyanne Flemons — Wed, 25 Aug 2010 13:38:08 +0000

We adore this time of year when the new autumn collections are revealed and the ethical options just get better all the time. But few are more exciting than Emma Watson’s new People Tree line. She’s seen here modelling the youth collection herself and, although she didn’t help with the design this time, she was intimately acquainted with its provenance, even visiting Bangladesh to meet the people who make it. A new video shows Emma in Bangladesh visiting the slum homes of garment factory workers, seeing the collection she endorses being made and behind the scenes footage of her modelling the collection. She said ‘I had great fun helping People Tree select some gorgeous Fair Trade textiles – a dogtooth hand-woven check, cable knits, and the first Fair Trade hand-woven brushed checked fabric which has been made into easy tulip skirts, dresses and shirts. ‘There are even a few party dresses, such as the little black satin tulip dress, which can be dressed up or down to suit any occasion.’ ‘Following my summer collection for People Tree I wanted to visit Bangladesh to see the difference Fair Trade makes. The contrast between the slums in Dhaka (the capital of Bangladesh) where the people who work in the garment factories live and Swallows (the Fair Trade community supported by People Tree) was all too apparent.

‘I still find it hard to convey what Fair Trade means to those producing our fashion – it’s just so impressive to see how the women have used Fair Trade clothing to escape poverty and empower themselves and their children. I was moved and inspired.’

The new collection is available at peopletree.co.uk.

Green Marmalade

Goodone launches new collection and high street collaborations

Related stories

Emma Watson’s new fairtrade collection unveiled